Insights Chats 01 highlights: Alice’s Perspective on Understanding People and Brands
Our first Insights Chats 01 featured lovely Alice McKenzie, an Insight Manager at Havas People, who shared her journey into the field of insights.
Why should market research be part of a marketing budget?
Your boss might think there are better things to invest in than market research. Things like advertising, social media specialists, e-mail campaigns, and such. Basically, any action with…
Why don’t you use market research?
You are in charge of product rebranding and you’re in the process of choosing the packaging. You have determined how you want to position the product, sent a brief…
Artificial Intelligence In Market Research
Artificial intelligence in market research is still a growing trend in the industry. Something that sounded like science fiction a few decades ago now is becoming a part of our daily routine…
